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The Licensing Industry UPDATE

Licensing is an industry which many artists know very little about. For many it can be a daunting prospect as you pick your way through the maze of technical, contractual and legal issues such as issuing licenses correctly; charging the right fees and royalty rates as well as finding new clients who may be interested in licensing your work for THEIR products.

Over $180 billion dollars is generated in retail sales each year. “Art Licensing” alone generates over $174 million (2005) annually in royalties. With $19 billion in retail sales in the “Art & Design” sector this offers exciting opportunities for artists and photographers of all levels. There has been very little information available to help individual artists through all the legal issues and the seemingly complex licensing procedures in building and managing a licensing program . . .

The Licensing Course

 
       
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