Testimonials “Art Licensing 101” and “The Licensing Course”

Thank you so much for writing a book that allowed me to bridge the transition from fine artist to licensed artist with ease. With the information in your book I was able to negotiate three contracts the first month with confidence.  The book not only informed me what to expect and what was expected of me, but it also warned me on what to look out for and even included basic sample contracts and other legal forms.  In a nutshell Licensing Art 101 is a kit with all the information necessary for even an artist with no prior knowledge of licensing to understand and enter today’s licensing market.

S. M. Violano


What a blessing you are for those of us who aren't living in New York City, where information seems to be more available (I lived there for 16 years, thank goodness. Just for the record, I want you to know that since I ordered your book (at Barnes and Noble), I see that they now carry them regularly!

I've been a children's book illustrator for 25 years, making enough money doing educational work to support myself while I do trade books ...Anyway, I've been trying to educate myself about other markets, and have been learning about the surface design arena, which is very tied into licensing... I just want to thank you for your books, this class and your efforts to reach out to artists about an important aspect of the publishing world. You are helping people like me gain access to important knowledge and tools to be better business people, and more effective bread-winners! Thank you for your tremendous service to all of us.

Sincerely, Roberta Collier-Morales

"BRAVO... Art Licensing 101 by Michael Woodward is without a doubt the most comprehensive and entertaining "how to" book I have had the opportunity to read. Well thought out...well written and well organized... full of actual useful information that is easy to comprehend and apply in the Art Licensing Markets. Not only does the book contain information about the business, but it takes the "How To" genre to new heights with actual "contacts" within the business. I have recommended the book to every artist (or would be artist) I know. Congratulations and Thank You.”

Douglas May
DVM Arts “a 15 year creative executive veteran of The Walt Disney Company”

“Inside knowledge not easily found elsewhere’


“Michael Woodward’s ‘The Licensing Course’ is an eye opener for the working artist who has a desire to license their art. Michael’s vast experience in the world of Art Licensing shines through in every page of the course. If you apply only half of what the course has to offer, the door to the art licensing world will open wide your artistic endeavors’

Michael Hegemeyer

“Since working with “The Licensing Course”I have found your simplified, straightforward approach to art licensing, in the fields of my particular interest, most rewarding. Your excellent list of Licensing contacts has saved me hours of research compared with old “ hit and miss methods.” Thanks to following your guidelines on contacting and submitting artwork to prospective publishers, positive results are in the making. The Licensing Course has taken the guesswork out of how the artist can approach the “world of art marketing” and to do so with confidence.

Mary Turnbull

“The Licensing Course is real eye opener for today’s artist. No matter how far along in your career you are, The Licensing Course has everything to start or improve an already existing business system. It is the best, most complete, easy to understand, art business manual available for the visual artist today.

Cynthia Iannaccone

“I have licensed work for 12 years and I was very impressed with the breadth and depth of the presentation.”

“ The course was informative and well presented. If you are serious about becoming a professional artist The Licensing Course is definitely a good investment.”

Heather Bittner

“After completing the course I feel more confident and prepared to enter into the complex licensing field. The Course book has now become one of my main sources of information in developing marketing strategies.”

Leana Wagner

“Absolutely invaluable to any artist wishing to enter the art market…. I would recommend anyone to take this course as it’s contents cover everything you need to know to succeed”

Mandy Bradley

Art Licensing 101 by Michael Woodward has been the most helpful book since I began this journey. It is a well-written layout of all the important aspects of the licensing industry. The book allows beginners to understand the do's and don'ts, the legalities, the fee structures, the importance of copyright, and more. I found it especially helpful that he included so many wonderful contacts and resources in the book. They have led to many answered questions and much helpful advice. I highly recommend this book to anyone who is beginning the process of licensing art.

Caroline Simas
The Creative Palette

For artists seriously thinking of licensing their artwork, “Art Licensing 101” is the book to get. It is a comprehensive, easy to read, no nonsense guide that is packed with practical tips and advice. This book really helped boost my confidence level when dealing with potential licensees. After 25 years in the business, Michael Woodward knows his stuff. He literally takes you by the hand and shows you how the whole process works! Michael, thank you for sharing your invaluable knowledge with me and the countless artists out there struggling to “make it”!

Charlie Zabarte

I'm an information junky and bought every art marketing book under the sun. Nothing brought me very far. It was the course by Michael Woodward, that made the difference. It opened my eyes for a new world, which I was not aware of before. Now I'm so excited, I can hardly sleep. I cannot thank Michael enough, for giving us this information. I think it is not available anywhere else in this comprehensive form. The information from his 30 years experience is invaluable. Practical action steps help you to get going and you even get insider contacts from within the industry. If you are an artist, a photographer or a designer - get this course! Your world will not be the same again.

Mathias Vietmeier

A quick note just to tell you how much I've enjoyed “the Licensing Course”. I have read books and articles, and attended a seminar on the subject of licensing my work. However, none were as in-depth as yours. It covered many aspects of marketing that I needed to know, but had not been able to find. I wish someday you might follow up on it with another one.

Marsha McDonald



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