Testimonials “Art Licensing
101” and “The Licensing Course”
Thank you so much for writing a book
that allowed me to bridge the transition from fine artist to
licensed artist with ease. With the information in your
book I was able to negotiate three contracts the first month
with confidence. The book not only informed me what to
expect and what was expected of me, but it also warned me on
what to look out for and even included basic sample contracts
and other legal forms. In a nutshell Licensing Art 101
is a kit with all the information necessary for even an artist
with no prior knowledge of licensing to understand and enter
today’s licensing market.
S. M. Violano
What a blessing you are for those of
us who aren't living in New York City, where information seems
to be more available (I lived there
for 16 years, thank goodness. Just for the record, I want
you to know that since I ordered your book (at Barnes and Noble),
I see that
they now carry them regularly!
I've been a children's book illustrator
for 25 years, making enough money doing educational work
myself while I do trade books
...Anyway, I've been trying to educate myself about other markets,
and have been learning about the surface design arena, which
is very tied into licensing... I just want to thank you for
your books, this class and your efforts to reach out to artists
about an important aspect of the publishing world. You are
helping people like me gain access to important knowledge and
tools to be better business people, and more effective bread-winners!
Thank you for your tremendous service
to all of us.
Sincerely, Roberta Collier-Morales
"BRAVO... Art Licensing
101 by Michael Woodward is without a doubt the most comprehensive
and entertaining "how to" book
I have had the opportunity to read. Well thought out...well
written and well organized... full of actual useful information
that is easy to comprehend and apply in the Art Licensing Markets.
Not only does the book contain information about the business,
but it takes the "How To" genre to new heights with
actual "contacts" within the business. I have recommended
the book to every artist (or would be artist) I know. Congratulations
and Thank You.”
DVM Arts “a 15 year creative
executive veteran of The Walt Disney Company”
“Inside knowledge not easily found elsewhere’
“Michael Woodward’s ‘The
Licensing Course’ is an eye opener for the working artist
who has a desire to license their art. Michael’s vast
experience in the world of Art Licensing shines through in
every page of the course. If you apply only half of what the
course has to offer, the door to the art licensing world will
open wide your artistic endeavors’
“Since working with “The
Licensing Course”I have found your simplified, straightforward
approach to art licensing, in the fields of my particular interest,
most rewarding. Your excellent list of Licensing contacts has
saved me hours of research compared with old “ hit and
miss methods.” Thanks to following your guidelines on
contacting and submitting artwork to prospective publishers,
positive results are in the making. The Licensing Course has
taken the guesswork out of how the artist can approach the “world
of art marketing” and to do so with confidence.
“The Licensing Course is real
eye opener for today’s artist. No matter how far along
in your career you are, The Licensing Course has everything
to start or improve an already existing business system. It
is the best, most complete, easy to understand, art business
manual available for the visual artist today.
“I have licensed work for 12
years and I was very impressed with the breadth and depth of
The course was informative and well presented. If you
are serious about becoming a professional artist The Licensing
definitely a good investment.”
“After completing the course
I feel more confident and prepared to enter into the complex
licensing field. The Course book has now become one of my main
sources of information in developing marketing strategies.”
“Absolutely invaluable to any
artist wishing to enter the art market…. I would recommend
anyone to take this course as it’s contents cover everything
you need to know to succeed”
Art Licensing 101 by Michael Woodward
has been the most helpful book since I began this journey.
It is a well-written layout of all the important aspects of
the licensing industry. The book allows beginners to understand
the do's and don'ts, the legalities, the fee structures, the
importance of copyright, and more. I found it especially helpful
that he included so many wonderful contacts and resources in
the book. They have led to many answered questions and much
helpful advice. I highly recommend this book to anyone who
is beginning the process of licensing art.
The Creative Palette
For artists seriously thinking of licensing
their artwork, “Art Licensing 101” is the book to get. It is
comprehensive, easy to read, no nonsense guide that is packed
tips and advice. This book really helped boost my confidence
level when dealing with potential licensees. After 25 years
in the business, Michael Woodward knows his stuff. He literally
takes you by the hand and shows you how the whole process works!
Michael, thank you for sharing your invaluable knowledge with
me and the countless artists out there struggling to “make
I'm an information junky and bought every
art marketing book under the sun. Nothing brought me very far.
It was the course by Michael Woodward, that made the difference.
It opened my eyes for a new world, which I was not aware of before.
Now I'm so excited, I can hardly sleep. I cannot thank Michael
enough, for giving us this information. I think it is not available
anywhere else in this comprehensive form. The information from his
30 years experience is invaluable. Practical action steps help you
to get going and you even get insider contacts from within the
industry. If you are an artist, a photographer or a designer - get
this course! Your world will not be the same again.
A quick note just to tell you how much I've
enjoyed “the Licensing Course”. I have read books and articles,
and attended a seminar on the subject of licensing my work.
However, none were as in-depth as yours. It covered many aspects
of marketing that I needed to know, but had not been able to find.
I wish someday you might follow up on it with another one.