The Course is comprised of six easy to follow, step by step
lessons taking you through the various stages from getting
organized to sending out presentations and visiting trade shows.
An Introduction to Copyright and establishing
your business. Record keeping, copyright control, photography,
Lesson 2 What
Kind of work shall I produce?
The Various market sectors
and how to approach them.
Greetings cards, Fine art prints, giclees, stationery and
gift products, home décor, character merchandise and
more. Trends and color palettes-keeping abreast.
Lesson 3 What
do I charge for my work?
Negotiating fees. (a comprehensive
guide which takes away the mystery of what to charge) Terms
of Business and a licensing agreement. (this is a basic template
which you can print out and use to license any client for
straight forward licensing deals)
Lesson 4 Marketing
and Targeting your Presentations
CD’s, mailers and
email presentations. Trade Shows (the best ones to attend
to approach new clients) Trade show etiquette.
Lesson 5 The
potential market place
(This is a detailed guide about
many aspects of the Licensing Industry covering Artist Brand
Licensing and Art and Design as a Brand) Trademarks, Overseas
markets and Overseas
Lesson 6 Agents
Self Publishing; giclees costs and price guide.Book-keeping
and keeping the IRS happy.
Useful names and addresses ie Art magazines, books, organisations,